Starting 9 AM EET - Helsinki Time

Starting 8 AM CET - Stockholm, Oslo, Copenhagen Time

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The agenda will be carried out in English. 

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8.30 (EET) 

WE OPEN THE DOORS 

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• Get your badge! 

• Enjoy some light breakfast and mingle

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9.00 (EET)

LET`S BEGIN! OPENING REMARKS BY OUR MODERATOR

Nina Rahkola

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• Introduction for the day

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THEME 1:  Strategic tech stack optimization

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9.05

OPENING KEYNOTE & INTERVIEW: 
THE RISE OF THE CHIEF REVENUE OFFICER - Pioneering a unified revenue strategy

Joe Sanchez, Chief Revenue Officer, MotorK (UK) ​

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​This session aims to delve into the strategic significance, personal experiences, and the various challenges faced by CROs.

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• What is the evolving nature of this pivotal role?

• What constitutes a unified revenue strategy and how a CRO drives this?

• Insights into how CROs are shaping future trends in revenue leadership

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9.35
TECH STACH AUDIT: A Step-by-Step guide to evaluating your digital tools

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• What exactly is a tech stack audit?

• What are the signs that certain tools are not integrating well, and how do you address these issues?

• How does a tech stack audit help in future-proofing your technology infrastructure?

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9.55
THE HUMAN FACTOR - Ensuring your tech stack supports employee productivity

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• How do you ensure that the tech stack is responsive to the diverse roles and workflows within the organization?

• How do you measure the effectiveness of training programs in terms of tech stack usage and productivity?

• How can a tech stack be designed to reduce technostress and prevent digital burnout among employees?

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10.15

Networking Break - enjoy some coffee! 

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10.45

DISCUSSION:
ADAPTING TO RAPID TECHNOLOGICAL CHANGES

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• How do you determine which trends are worth pursuing?

• Cost vs. value in tech stack investments. How do you prioritize investment in new technologies, especially when resources are limited?

• What strategies do you use to integrate new technologies into your existing tech stack without disrupting ongoing operations?

• In what ways has your organization shown agility in adapting to technological changes, and what lessons have you learned from these experiences?

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THEME 2: Cross-Functional collaboration for revenue growth

 

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11.15
BREAKING SILOS - Integrating Marketing, Sales, and Customer Service for Revenue Maximization

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• Identifying silos and their impact

• How do you align different departmental goals and metrics to support integrated efforts?

• What communication strategies and tools are essential for effective cross-departmental collaboration?

• How do you manage resistance to change among employees accustomed to working in silos?

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11.35
BUILDING A REVENUE-FOCUSED CULTURE - Collaborative leadership strategies

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• Role of leadership in cultivating culture

• How to align individual and team goals with the overarching objective of revenue maximization?

• Measuring cultural impact on revenue

• Sustaining cultural change

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11.55

Lunch & Networking Break - enjoy! 

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13.10
SYNCHRONIZATION OF CROSS-DEPARTMENTAL KPIs

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• How can technologies be optimized to ensure both teams have access to relevant data and insights?

• How do differences in KPIs and success metrics between sales and marketing impact alignment, and what can be done to synchronize these metrics?

• What kind of cross-training should be implemented to ensure each team understands the other’s challenges and workflows?

• Feedback loops and continuous improvement

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13.30
REVTECH AND THE AGE OF CUSTOMER LOYALTY PROGRAMS

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• How is Revenue Technology being integrated into modern customer loyalty programs?

• How are data analytics and AI being used to personalize loyalty programs and improve customer engagement?

• What are some of the innovative models for customer loyalty programs that have emerged with RevTech?

• How will customer loyalty programs evolve with advancements in RevTech?

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THEME 3: Data-Driven decision making and market adaption

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13.50
AI-POWERED SALES OPTIMIZATION – The hot frontier in revenue technology

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​Artificial intelligence is revolutionizing sales processes and strategies.

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• How is AI currently being utilized in sales optimization and what makes it a game-changer in this field?

• What are the main challenges businesses face when implementing AI in their sales processes, and how can these be overcome?

• How does AI leverage data analytics and predictive modeling to enhance sales strategies and forecast customer behavior?

• How should businesses prepare for the evolving landscape of AI in sales?

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14.10
HARNESSING THE POWER OF REAL-TIME ANALYTICS FOR AGILE DECISION MAKING

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• What are the main challenges businesses face when implementing AI in their sales processes, and how can these be overcome?

• How does AI leverage data analytics and predictive modeling to enhance sales strategies and forecast customer behavior?

• How should businesses prepare for the evolving landscape of AI in sales?

 

 

14.30

Networking Break - enjoy some coffee! 

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15.05
DISCUSSION:

HOW DO YOU GAIN A COMPETITIVE EDGE IN A SATURATED MARKET?

Chakrabarty Anupam, SVP, Marketing, Sales and Customer Engagement, Lindström Group ​​

Jenni Homer, Director, Retail & eCom, Nanso Group

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• How do you analyze a saturated market to identify untapped opportunities or niches for competitive advantage?

• How has data analytics helped your business uncover unique opportunities in a saturated market?

• What specific data-driven tactics have been most effective for you?

• What are the key indicators you monitor to anticipate market shifts?

• How do you navigate the challenge of price competition in a saturated market without entering a 'race to the bottom'?

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15.35
KEYNOTE:

BUILDING FOR A RESILIENT FUTURE

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Strategies and insights for fostering long-term resilience and adaptability in businesses.

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• How do you define resilience in today's business context, and why is it crucial for companies to prioritize it in their strategic planning?                 

• What potential global or industry-specific disruptions should businesses be preparing for in the next decade?

• How will the increasing focus on sustainability shape future business models and strategies for resilience?

• What changes will take place in the workforce, and how should organizations adapt to maintain resilience with these future workforce trends?

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16.00 - 16.05

That´s a Wrap! Remarks by Our Moderator

Nina Rahkola

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